Last updated on February 18th, 2022

Importance and Uses of a Website

Maintaining a website is inexpensive and yet effective to drive sales, leads and can generate great revenue for your business.

Even today 44 to 50% of small businesses do not have a website. This blog mentions the major reasons why it is important to have a website for a business.

24/7 Online Presence

A well-maintained website is always at work because users, customers, clients can access the information they need and get your business products, and register for your services anywhere and anytime in the comfort of their homes even during non-business hours.

24/7 Customer Support

 Having a website makes the job of providing customer support to users and clients easier as websites provide various ways to get the job done easily. They are:

FAQ section: Adding a separate FAQ section on the website with accurate answers to the frequent customer queries saves time and resources.

Chatbots:  Chatbots powered with Artificial intelligence also do the job of providing answers to customer queries about products and services, sign-up procedures, etc. They also improve response time.

Information Exchange

The website works as an information exchange medium for businesses to communicate with customers about their products and services. 

Here are some of the benefits of having a website.

1. You can ask customers for feedback, comments and review your business products and services to better serve them.
2. By creating a personalized landing page on the website you can reach the target audience on the web to inform them about the latest offers on products and services by running paid advertisements on various social media platforms and online advertising platforms. 
3. You can build and place contact forms on the website to make it easy for customers to reach you regarding issues, inquiries, etc.

Establish Credibility and Build Trust

Websites with needed and helpful information like contact address, organization, location, branches, email address and contact numbers, customer support numbers help businesses to gain trust from customers and clients.

Professional Web Design

Businesses having websites that are user and mobile-friendly with unique and interesting features and easy navigating opportunities is preferred by customers to buy or get services.

Sales 

websites help businesses to enter the world market by breaking language and geographical barriers as they can be accessed from any part of the world from the comfort of their homes.

Revenue

A highly optimized website can reach a world audience and can generate more revenue for your business if you make sure that your targeted audience finds you when they are looking for you. 

Cost-Effective

Owning or renting a physical store costs you more compared to building a website just with little help on WordPress for small businesses. if you are creating a large-scale website like E-Commerce with thousands of pages then you can hire an expert to build it at nominal costs.

Visibility

Businesses having websites can have a 24/7 online presence and provide 24/7 customer support compared to a physical store that has its limitations.

Marketing

Marketing plays an exceptional role in the expansion of a business. Traditional ways of marketing like distributing brochures, advertising on radios, TVs, etc, cost a lot and returns are not trackable and measurable.

But online marketing also called digital marketing helps businesses having websites target the audience specifically based on demographics like age, gender, location, keywords, interests, profession, education by two methods SEO(free) and SEM(paid). Both the online marketing methods are trackable and measurable using various analytical tools like google search console and google analytics.

Testimonials

Create a review or client testimonial section on the website. Ask Clients, users who have taken a service or bought a product from your business to drop their experience or feedback regarding service or products in video format. These testimonials give trust to new users who have landed on your site to get your services or products.

Growth Opportunity

Websites act as a company’s portfolio and also as a reference for investors to get associated with your services taking into consideration your previous achievements and future business plans.

Business decisions/ Consumer purchases

Most of the consumer purchase journey or business decisions start with an online search/research. Consumers start checking the prices of products and cost of a service, online reviews, nearest stores to their locality, and many more.

So, businesses need to have a website to understand the users or consumer behavior, search intent, what they are interested in, and many more to increase the share/sell of your products and services in the global market.