SEO Basics for Beginners – Web Marketers Guide

Process of SEO

Before we jump into explicit strategies and parts of how to learn SEO in 2020, we should begin with the essential stuff in the principal section. Is it true that you are prepared? Welcome to a definitive SEO Guide for learners!

Are you new to SEO? Are you interested to know about how it functions, and what makes a difference most in 2020? You’re at the correct spot!

What is SEO (Search Engine Optimization)?

SEO (Search engine optimization) is a method or process of improving the visibility of a website in Organic Search Results. The higher the position of a website or blog in (SERPs) Search Results, the more users see it.

The historical backdrop of SEO goes back to the 90s when the search engines rose unexpectedly. These days, it is a fundamental advertising methodology and an ever-developing industry.

If you need to learn SEO, you ought to be prepared for a ton of innovative, specialized, including scientific work. There are numerous techniques with different goals; however, the main goal is to be one of the top search results.

As Said, SEO Depends on running the Right Website for the Right users.

SEO is not just about a perfect structure or about the technical background of the website. Your website must be loaded up with quality and upgraded content custom fitted to the requirements of your audience. obviously, it must also be good enough to be interlinked from different websites.

Is SEO troublesome?

Search engines, for example, Google, Bing, Yahoo! crawl and index websites based on various ranking algorithms in order. Can we clearly identify these ranking algorithms? No.

To rank a website or blog for a particular keyword, Google considers more than 200 ranking Factors. Despite the fact that we know huge numbers of them: quality content, backlinks, technical things such as site speed, there are many other factors kept as a secret.

However, you don’t need to know all these ranking factors to rank your website. 

Internet Users use search engines (like google, bing) when they want to find buy or know information about something. And if you want to be that “something.” It doesn’t matter whether you provide a service or sell a product, post a blog, or something else, SEO is a must for a website or blog to rank in top positions of organic search results.

Using Wise SEO techniques can improve your rankings in the SERPs (search engine results page. Higher rankings mean more traffic. If the traffic is engaged, it will bring leads or conversions.

To summarize:

if you want to succeed with your website, you need to do Search Engine Optimization (SEO). Some aspects are more difficult, but very often, the SEO success stands on common sense and with best practices.

How might I learn SEO? Do I need somebody’s assistance? 

Even the small changes can make a great difference in how search engines look at your website. In this SEO guide, we’ll cover all the Basic and Critical Topics of SEO. You’ll gain all the information to proceed with SEO all alone.

If you want to learn SEO in 2020, we have a straightforward Answer to you: You’ll need to study more and practice it. Interestingly, you will discover huge amounts of data on the web (including this SEO Guide), yet you ought to pick wisely. On the head of that, you can go to different courses, classes, or webinars.

If you would prefer not to trouble yourself that much or don’t have time, you can ask SEO experts or SEO Agencies or Consultants for help. Remember that this way won’t be for Free compared with this guide.

 SEO Basic Terms

  • On-page versus off-page SEO
  • White Hat versus Black Hat versus grey Hat SEO

On page Optimization (on page SEO)

Doing On-page (nearby) SEO implies Optimizing your website to influence the organic search results. It is all that you can do on the site – from content optimization through technical aspects like:

  •  Meta Tags(Meta title, Meta Descriptions)
  •  Headings (H1 to H6)
  •  Structure of URL)
  •  Optimizing the Images
  •  Optimizing the Content
  •  Structured Data 
  •  Website Speed and Size( For Mobiles and PCs)

 and many other technical aspects we will know them later.

 Off-page optimization (off-site) SEO– 

covers all efforts that you can do to improve the website SEO authority by getting backlinks from High-Quality authority websites of the same. There are numerous approaches to get them:

  • email outreach(sending emails)
  • guest blogging 
  • submissions (Image submissions)
  • social media efforts (social sharing)
  • cooperation with influencers
  • writing high-quality content, so that people would love to link to your websites and many other things.

 White hat vs. black hat vs. grey hat SEO

White Hat versus Black have their source in Western Movies. It resembles miscreants versus heroes. Yet, you don’t need to pay attention to these words as well. Feelings on both SEO approaches will, in general, contrast.

White hat SEO is implementing the ethical SEO techniques sticking to the guidelines and rules. The basic things of white hat SEO are:

  • relevant and Quality content
  • overall website optimization
  • Quality link building

White hat SEO is a very long-term strategy or process-oriented to improve the overall user experience. 

 There’s also another term called the Grey hat SEO, a practice when you may risk less when compared to the Black hat SEO techniques. Grey hat techniques aren’t clearly defined by Google, so you can gain thousands of website users while not being penalized or lost all your rankings a day after.

Black hat SEO is improving rankings of a website in the search engine results page by unethical practices. They are intended to influence only search engines while ignoring the human factor. 

 Implementing Black Hat SEO techniques can get you to the head of the SERP in a brief timeframe, But search engines will most likely penalize and ban the website eventually. 

 Lists of violating practices can be found in Google’s Webmaster Guidelines or Bing’s Webmaster Guidelines.