What is the Importance of Technical SEO, On-Page SEO, and Off-Page SEO?

Technical SEO, Off-Page SEO, On-Page SEO are the three main aspects of SEO that helps in improving overall website performance, website authority, traffice, and lead generation respectively. 

What is Technical SEO?

Technical SEO deals with the smooth crawling and indexing of a website in search engines.

What is On-Page SEO?

On-Page SEO deals with Content Optimization with relevant keywords, readability, Meta tags, Internal linking, Breadcrumbs, Image, and Video Optimization, etc. It is all about Improving the website engagement rate (read, comment, share) after the user enters the site by improving the page experience.

What is Off-Page SEO?

Off-page Optimization deals with getting quality backlinks from high authority sites which acts as a vote of appreciation for your website and gains trust from search engines. 

Some examples of indicators of Authority of Sites are:

Moz Metrics: Domain Authority(DA), Page Authority(PA).

DA ranges from 0 to 100. The higher score indicates high chances of ranking a website in SERPs.
PA score ranges from 0 to 100. The higher score indicates high chances of ranking a page in SERPs.

Ahref Metrics: URL Rating (UR), Domain Rating(DR) ranges from 0 to 100.

SEMRush: Authority Score(AS) ranges from 0 to 100.

Differences Between On-Page SEO, Off-Page SEO, Technical SEO

On Page SEOOff Page SEOTechnical SEO
Meta Tags (H1, H2, H3, H4, H5,H6)Content MarketingPage Speed
Alt TagsReviewsMobile Friendly
Image OptimizationCitationsrobots.txt
Video OptimizationGuest PostingSchema
Content Optimization:
1. Quality Content
2. content length & Readability
Article SubmissionCMS
BreadcrumbsPDF SubmissionServer Maintanence
Internal LinkingPPT SubmissionCanonical tags
Meta Title, Meta Description, Meta RobotsBusiness ListingXML Sitemaps
OG (Open Graph Tags)Video Submission301 redirects
URL StructureForums (relevant)siloing
Keyword OptimizationImage & infographic Submsision 

Table with overview of Technical SEO vs Off-page SEO vs On page SEO

 

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