Technical SEO Vs On-Page SEO Vs Off-Page SEO
Technical SEO, Off-Page SEO, On-Page SEO are the three main aspects of SEO that helps in improving overall website performance, website authority, traffice, and lead generation respectively.
Technical SEO
Technical SEO deals with the smooth crawling and indexing of a website in search engines.
On Page SEO
On-Page SEO deals with Content Optimization with relevant keywords, readability, Meta tags, Internal linking, Breadcrumbs, Image, and Video Optimization, etc. It is all about Improving the website engagement rate (read, comment, share) after the user enters the site by improving the page experience.
Off Page SEO
Off-page Optimization deals with getting quality backlinks from high authority sites which acts as a vote of appreciation for your website and gains trust from search engines.
Some examples of indicators of Authority of Sites are:
Moz Metrics: Domain Authority(DA), Page Authority(PA).
DA ranges from 0 to 100. The higher score indicates high chances of ranking a website in SERPs.
PA score ranges from 0 to 100. The higher score indicates high chances of ranking a page in SERPs.
Ahref Metrics: URL Rating (UR), Domain Rating(DR) ranges from 0 to 100.
SEMRush: Authority Score(AS) ranges from 0 to 100.
Differences Between On-Page SEO, Off-Page SEO, Technical SEO
| On Page SEO | Off Page SEO | Technical SEO |
| Meta Tags (H1, H2, H3, H4, H5,H6) | Content Marketing | Page Speed |
| Alt Tags | Reviews | Mobile Friendly |
| Image Optimization | Citations | robots.txt |
| Video Optimization | Guest Posting | Schema |
| Content Optimization: 1. Quality Content 2. content length & Readability | Article Submission | CMS |
| Breadcrumbs | PDF Submission | Server Maintanence |
| Internal Linking | PPT Submission | Canonical tags |
| Meta Title, Meta Description, Meta Robots | Business Listing | XML Sitemaps |
| OG (Open Graph Tags) | Video Submission | 301 redirects |
| URL Structure | Forums (relevant) | siloing |
| Keyword Optimization | Image & infographic Submsision |
Table with overview of Technical SEO vs Off-page SEO vs On page SEO