Use Advanced SEO Google Search Operators to refine your search results for content research and technical SEO audits.
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Table of Contents:
This search operator is used to get accurate web search results with titles, or descriptions, or URLs containing the exact word or phrase in the same order as given in the quotes. It excludes synonyms, missing words, misspelled words.
“search engine optimization”This operator is used when you want to get web results containing either the search term ‘A’ or ‘B’.
You can also you pipe ( | ) operator instead of an OR.
search engine optimization | SEO
search engine optimization OR SEOUse the ‘AND’ operator to get the web search results containing both terms ‘A’ and ‘B’.
search engine optimization AND SEOIt is used to exclude a word or phrase from search results. In our examples, you will get the results related to jobs excluding the jobs from specified job portal Naukri
jobs ‑NaukriAs the name suggests, wildcards (*) are placeholders, which can be replaced by any word or phrase. This can be particularly useful if you’ve
a) forgotten parts of a word or phrase
b)when you want to search for variable endings of a root word
educat*Example: educat*, you will get results like educated, education, educational, educator.
c) To do a multiple character wildcard search you can use the “*” symbol.
a) To perform a single character wildcard search use the “?” symbol.
b) It is most useful when the word has more than one variable spellings(as in UK and US English), and you want to search for variants all at once.
colo?rExample: colo?r would return web results containing both color and colour.
a) Use parentheses () to group the search terms and operators and control the order in which the desired words need to be.
(Naukri OR indeed or monster) jobs (Naukri and indeed) and jobsuse this operator to find the search the products based on price.
It also works for Euro (€), but not GBP (£)
Redmi ₹7000Use this operator to find the meaning, characteristics, definition for a word.
define:WikipediaTo get the latest updated, stored version of a page in google (provided that the page is already indexed)
This is useful to find when the page was last crawled.
cache:webmarketersguide.comThis operator is used to find the different kinds of files like PDF, PPT, DOCX, TXT.
You can also use the “ext:” operator.
SEO filetype:pdfdigital marketing ext:pptThis operator is used to:
a) Find the Number of pages indexed of a particular site
site:webmarketersguide.comb) To find the specific pages of a website containing specific topic or word without the need to check the entire website
site:webmarketersguide.com SEO To Find the related sites in the same niche.
related:facebook.comTo get the web pages containing the specified word in the title section. In our example, only results that contain the word ‘search engine optimization in the title tag will be displayed.
intitle: search engine optimizationSimilar to “intitle,” but only results containing all of the specified words in the title tag will be returned.
It is similar to the operator ‘intitle’ but it is used if want to get search results that contain all the specified words in the title. In our example only results that contain both the words, SEO and UX in the title are returned.
allintitle: SEO UXThis operator is used to get the results that contain the targeted word in the URL. In our example, any result that contains the word ‘digital marketing’ in the URL are returned
inurl: digital marketingIt is similar to the above operator “inurl”, but it returns results that contain all the targeted words in the URL. In our example, results that contain both the targeted words in the URL are returned.
allinurl: SEO digital marketingIt returns results containing the targeted word or phrase in the content. For the below example, it gives the results containing the specified “digital marketing vs traditional marketing” in the page content.
intext:digital marketing vs traditional marketingIt is similar to “intext” but returns results that contain all the targeted keywords in the main content.
allintext: SEO vs PPCThis operator is used to find the pages that contain the words or phrases which are X words apart from each other. In our example, webpages that contain words “SEO” and “UX” with no more than four words between SEO and UX are returned.
SEO AROUND(4) UXTo get the weather report for a specific location as of now.
This is displayed in the form of weather snippets and it also displays results from other weather-related websites.
weather: HyderabadTo know the information about stock price, news etc of a specific company.
stocks:aaplTo get map results for a locational search.
map:hyderabadTo get information about a specific movie, reviews, votes etc. You can also find the showtimes if the movie is currently running in the nearest theatres near you.
movie:vakeel saabTo convert from one unit to another. It Works for Currency, Weights, Temperatures, lengths etc.
$329 in INRTo get the news information from your favorite source in Google News.
covid19 source:timesofindiaTo get the Google Autocomplete keyword suggestions.
TCS datascience _ jobsTo get the information related to a topic between a certain period.
Search for a range of numbers. In the example below, searches related to “covid19 videos” are returned for the years 2019–2020, but not for 2021.
covid19 video 2019..2020To get the webpages that are hyperlinked to a targeted anchor text.
In our example, any webpage with inbound links containing either “digital marketing” or “SEO” in the anchor text is displayed.
inanchor:digital marketing SEO
It is same as “inanchor”, but returns results that contain all the targeted words in the inbound anchor text will be disp
Similar to “inanchor,” but returns only results containing all of the specified words in the inbound anchor text.
allinanchor:digital marketing strategy
To find the blog URLS of a specific domain. It is used in Google blog search, but it also gives results in regular search also.
blogurl:microsoft.comYou can use google to do simple calculations.
20*25You can use google for simple tip calculation. just enter ‘tip calculator’ in the search. It will ask for the Total bill, tip percentage, number of people. Your tip is displayed.
tip calculatorGoogle also has a stopwatch function. just enter ‘stopwatch’ in Google then a stopwatch tool is displayed with start and reset buttons.
stopwatchEnter timer into Google for a stopwatch function. Google will display the results with timer functionality that has start and reset option.
5 minute timerYou can use google to get sunrise and sunset times for a specific day and location just enter the term sunrise or sunset.
sunset hyderabad, telanganaThis is very useful for frequent fliers. Enter the airline name or airline abbreviation along with the flight number. Google will return the needed information about the flight that includes estimated departure time, delay information and current status.
Delta flight 104Find the latest sores and news about your favourite team or sport. just type the name of your teams playing against each other and Google will display the information about scores, schedules, news.
India vs AustraliaJust enter your favorite food item to know info about fat content, calories, nutrients, cholesterol, and more.
Grilled chicken salad NutritionGo to https://www.google.com/imghp?hl=en
click on image, upload image, submit for search.
You will get all the information like title, description etc.
Google also has a set of image search operators that are helpful in finding the images with specific size from a specific domain.
Note: The above search operators work only on Google Image Search Property.
They are:
This image search operator returns the pages that referenced the image URL mentioned in the search operator.
src: https://www.example.com/social-media-marketing.jpgThis helps in finding the other domains that have hotlinked your website images.
This operators helps in finding the images with specific size mentioned in the search operator.
IMAGESIZE:800*400This operator is useful when used inconjunction with other search operators like site and src.
To find the image of specific size from a given domain.
src:https://www.example.com/seo/marketing.jpg imagesize:500x1200This returns all the images of a domain with the size specified.
site:https://www.example.com/ imagesize:500x1200To get the backlinks of a target domain. It was deprecated in early 2017.
link:webmarktersguide.comJust search the below terms you will get amazing search results.
Knowing about each operator is not enough. You will come to know the real importance of search operators only when they are used combinedly for some purpose.
You can chain together almost any combination of text searches, basic operators, and advanced operators:
You can create a chain with any number of combinations of basic searches, text searches, and advanced operators as shown in the example below.
For Example:
"Bill Gates" intitle:"best 5..8 facts" -site:youtube.com inurl:2014The above example search will return results that contain “Bill Gates” (exact-match), has the phrase “best (X) facts” in the title, where X ranges from 5 to 8, and the results are not from youtube.com and the results must have 2015 somewhere in the URL.
check whether your content is unique or if someone else is copying your content using the below combination of search operators.
intext:"importance of digital marketing in todays world" -site:webmarktersguide.comfind any content about Bill Gates on a university website using TLD .edu with site: operator.
The “site:” operator won’t work on a partial domain. It only works on full root domains, full domains, or TLDs. It also works on country-specific TLDs (ccTLDs), such as “co.uk” or “com.sg”.
Bill Gates site:.eduYou can also get the targeted content from multiple TLDs
Bill gates (site:gov OR site:edu)You can also check the multiple keywords in the title.
intitle: Bill gates intitle:vs intitle: ratan tataTo check the originality of my post title which contains “advance search operators” and uses variations of “in * simple steps” in the result.
intitle:"advance search operators" "in * simple steps"
Frequently Asked Questions (FAQs):
What is Hotlinking?
Ans: Hotlinking is an act of linking the resources or files directly from other sites without their permission. It is bad practice that negatively affects the original site owners that are hosting the resources.
