What is web marketing?
Promoting a business takes time, money, and effort. There are many ways to market a business. Web marketing is one of its kind.
Web marketing is promoting a business and selling products, services using the internet that includes market research and advertising.
Online Marketing involves a lot of market research like finding the target audience based on age group, location, interests, etc. Designing an SEO-friendly website, Creating Quality content, tools for tracking and measuring the results.
Web Marketers can utilize various platforms like social media, websites, blogs, business directories for promoting their content.
What are the advantages and benefits of Web Marketing?
Web Marketing makes the process of selling and buying a product or service easier for both customers and businesses as it saves time and money spend for traveling to a business location.
Web marketers can promote business products and services globally.
You can track website visitors, leads, sales in real-time by using analytical tools.
Platforms like Google My Business help businesses to promote their products locally for free. It just requires you to verify your business address and details.
You can retarget the users who visited your website, added products to the cart, and ended up without making a sale.
Web Marketing lets small businesses with limited budgets outrank major brands in your industry by using SEO, Social Media, Microblogging platforms.
Web Marketing includes many free and paid promotion techniques for marketing a business. They are:
What are types of Web Marketing?
- Search Engine Optimization
- Social Media Marketing
- Content Marketing
- Email Marketing
- Affiliate Marketing
- Video Marketing
- Mobile Marketing
- Pay Per Click (PPC)
What is Search Engine Optimization?
Search engine optimization is a process of optimizing your website or blog for both search engines and users.
Optimizing the site by following the guidelines provided by search engines will improve your website search appearance in SERPs that eventually leads to good user experience, quality traffic, lead, and business generation to your company.
What is Social Media Marketing?
The process of using social media platforms or social networking sites to promote a company’s products and services is called social media marketing. Companies can also run paid campaigns to reach the target customers based on demographics, interests, etc.
What is Content Marketing?
Content marketing is a way of marketing that deals with developing, publishing, and distributing valuable content or information to the targeted online audience to achieve business goals like generating leads, sales, increasing brand awareness, credibility, engage online users.
It requires the creation of a large amount of content with valuable information which can be presented to a targeted audience online in many forms like news, image, infographics, blog, articles, newsletters, how-to guides, podcasts, videos, faq’s, case studies, e-books, etc.
What is Email Marketing?
Promoting the business products and services of a company by sending emails to a group of people all at once using bulk email services is called Email Marketing.
Compared to other forms of marketing, Email Marketing is cheap and provides companies with the advantage of measuring and tracking the results in real-time.
What is Affiliate Marketing?
Affiliate Marketing is a kind of marketing where an affiliate (publisher) promotes the products of a brand by registering themselves as affiliates on affiliate networking sites like Amazon, Flipkart, etc.
These affiliates can promote the products by placing the links or code ( links or codes are auto-generated by affiliate networking sites with a unique id to track the person who is responsible for the sale). on their blogs, social media sites, etc.
These affiliates (publishers) get a percentage of the commission if the user buys the product successfully through the link placed on his site.
What is Video Marketing?
Video marketing deals with the promotion and marketing of a company’s products and services using video content. Highly informative and quality videos quickly grab the attention of users online which eventually leads to an increase in engagement rate by prompting the user to take the desired action at the end of the video like purchasing the product, make a comment, filling a form to get a service, etc.
Video Marketing has the facility of tracking and measuring the marketing results in real-time.
What is Mobile Marketing?
In today’s era, the majority of internet users are coming from mobile devices. Each Mobile device has its display dimensions and configurations. so, it is necessary to create a mobile marketing strategy to target potential customers coming from mobile.
Mobile Marketing Strategy Includes:
- creating a responsive and Mobile Friendly website or blog or pages.
- Mobile-Friendly apps
- Mobile-friendly advertising and responsive landing pages
- Tracking Mobile Metrics like Mobile page Experience, Mobile Page Speed, etc.
What is PPC or Pay Per Click?
PPC is opposite to SEO where the advertisers pay per click on the ad to ad platforms(google ads) which displays their ad in the inorganic results section in the search engine results page for the targeted keywords.