Leverage Social Media Marketing Channels to stay connected with customers online and to extend your marketing reach.
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Social Media Marketing is an online marketing technique used to connect with the billions of registered users of various social media platforms worldwide to promote, share, inform, interact and engage with the users regarding your company’s products and services.
Some widely used Social Media Marketing Platforms are Facebook (Fb), Twitter, Linkedin, Instagram.
These platforms have active users across the globe. According to recent stats, the average daily time spent by an internet user on social media platforms worldwide is nearly 2hrs 30mins. Most of these users are through mobile social media apps.
Most users use mobiles to buy a product or get a service online because of its handy nature. At the same time, they look for notifications from social media apps, check the updates, post a tweet, or change the status. So, taking the combined advantage of promoting mobile users on the most used social media apps can maximize your conversions.
If Users are satisfied with your product quality and offered service, they may recommend your products to other members online, and many quickly drop a review with positive feedback that can multiple your brand reputation online. It can also work as vice-versa and ruin your reputation.
With the increase and convenience of digital payments through mobile phones. if the user comes across your promoted ad and is interested in your product, the user may buy the product quickly through online payment or bookmark it to buy it later.
Users can bookmark an image, video, article, post, and save(bookmark) it to view it later or share it with other online members. This can viral your content and increase social media engagement rate and social traffic.
Top 10 Reasons for Doing Social Media Optimization for a Business
1. It is a free tool that notifies you whenever any user online mentions your brand name in forums, blog posts, social media sites, etc.
2. Find the best social media sites that are performing for your site and yield leads and conversions.
Social Media platforms have changed the way how people connect. These platforms allow individuals to provide personal and professional information like name, address, location, qualifications, etc on their unique profile pages.
This information provided helps these social media platforms to suggest and connect with other users with similar interests on the platform and to serve the targeted ads promoted by businesses.
Businesses registered on these platforms can connect, promote and display their products and services ads to specifically targeted users.
Determining a goal, social media channels to be used, budget, resources to be allocated.
The goal can be anything that your business needs like increasing followers, post reach, subscribers, sales, etc.
Organize your social media marketing by creating a social media calendar.
social media calendar helps you to create, plan and schedule your posts for one week or month in advance.
It also helps to track and manage and to coordinate your social media workflow with the marketing team.
Take time to monitor the reach and engagement of posts published to understand the user behavior on each platform.
Test user interaction for different kinds of posts (video, images, carousels) for different platforms with A/B testing to better understand the platforms, types of posts that engage the audience, and that works for your businesses.
You need to do social media optimization for a better reach and to increase user-engagement.
Every Social media platform comes with its reporting and tracking tool to check the reach and engagement of content posted.
You can also use google analytics to check the overview of traffic generated through each social media channel.
For instant reach, you can go for paid social media marketing.